The main appeal is probably that it is integrated into Firefox directly and that it is a set and forget affair because of that. Considering that good VPN services are available for less sometimes, it is probably going to be a hard sell to users who know about these offers. It will be interesting to see if users are willed to pay $2.99 per month for a browser proxy. Unlimited users will be asked to migrate to the paid offering as well (which in turn seems to indicate that the free unlimited ride will be over at that point). New users (from the supported region) and time-limited users will get a chance to join the subscription first. It wants to run a series of "small marketing tests" over the summer to find out about that and determine the interest in "the Firefox Private Network browser extension as both a standalone subscription product and as well as part of a larger privacy and security bundle for Firefox". The organization wants to find out whether users will pay for a browser-based privacy tool. The introductory price was set after Mozilla conducted a "number of surveys". Firefox Private Network browser extension was launched with unlimited access initially but Mozilla switched that to a time-limited offering in December when it launched the VPN offering. Mozilla provides some insight into the decision making process. Mozilla promises that it will expand the beta service to other regions in the future but has not published a timeline or revealed an initial list of regions or countries. Just like the initial version and the VPN, it is only available to users who reside in the United States initially. The initial price has been set to $2.99 per month and it is good for up to three browser instances of the Firefox web browser and does not limit traffic or the access time (in other words, it is unlimited). The organization plans to transition from the free beta of Firefox Private Network browser extension to a paid subscription beta. Mozilla announced the next steps for the organization's Firefox Private Network extension beta yesterday on the official blog of the organization.
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